Entrepreneurship

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This course includes:

Free pre-assessment and first 2 lessons

17+ Interactive Lessons

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About This Course

Skills You’ll Get

Interactive Lessons

17+ Interactive Lessons | 579+ Quizzes |

Gamified TestPrep

Lesson Plan

Preface

About OpenStax
About OpenStax resources
About Entrepreneurship

The Entrepreneurial Perspective

Introduction
Entrepreneurship Today
Entrepreneurial Vision and Goals
The Entrepreneurial Mindset
Summary
Discussion Questions
Case Questions
Suggested Resources

The Entrepreneurial Journey and Pathways

Introduction
Overview of the Entrepreneurial Journey
The Process of Becoming an Entrepreneur
Entrepreneurial Pathways
Frameworks to Inform Your Entrepreneurial Path
Summary
Discussion Questions
Case Questions
Suggested Resources

The Ethical and Social Responsibilities of Entrepreneurs

Introduction
Ethical and Legal Issues in Entrepreneurship
Corporate Social Responsibility and Social Entrepreneurship
Developing a Workplace Culture of Ethical Excellence and Accountability
Summary
Discussion Questions
Case Questions

Creativity, Innovation, and Invention

Introduction
Tools for Creativity and Innovation
Creativity, Innovation, and Invention: How They Differ
Developing Ideas, Innovations, and Inventions
Summary
Discussion Questions
Case Questions
Suggested Resources

Identifying Entrepreneurial Opportunity

Introduction
Entrepreneurial Opportunity
Researching Potential Business Opportunities
Competitive Analysis
Summary
Discussion Questions
Case Questions
Suggested Resources

Problem Solving and Need Recognition Techniques

Introduction
Problem Solving to Find Entrepreneurial Solutions
Creative Problem-Solving Process
Design Thinking
Lean Processes
Summary
Discussion Questions
Case Questions
Suggested Resources

Telling Your Entrepreneurial Story and Pitching the Idea

Introduction
Clarifying Your Vision, Mission, and Goals
Sharing Your Entrepreneurial Story
Developing Pitches for Various Audiences and Goals
Protecting Your Idea and Polishing the Pitch through Feedback
Reality Check: Contests and Competitions
Summary
Discussion Questions
Case Questions
Suggested Resources

Entrepreneurial Marketing and Sales

Introduction
Entrepreneurial Marketing and the Marketing Mix
Market Research, Market Opportunity Recognition, and Target Market
Marketing Techniques and Tools for Entrepreneurs
Entrepreneurial Branding
Marketing Strategy and the Marketing Plan
Sales and Customer Service
Summary
Discussion Questions
Case Questions
Suggested Resources

Entrepreneurial Finance and Accounting

Introduction
Overview of Entrepreneurial Finance and Accounting Strategies
Special Funding Strategies
Accounting Basics for Entrepreneurs
Developing Startup Financial Statements and Projections
Summary
Discussion Questions
Case Questions
Suggested Resources

Launch for Growth to Success

Introduction
Launching the Imperfect Business: Lean Startup
Why Early Failure Can Lead to Success Later
The Challenging Truth about Business Ownership
Managing, Following, and Adjusting the Initial Plan
Growth: Signs, Pains, and Cautions
Summary
Discussion Questions
Case Questions
Suggested Resources

Business Model and Plan

Introduction
Avoiding the “Field of Dreams” Approach
Designing the Business Model
Conducting a Feasibility Analysis
The Business Plan
Summary
Discussion Questions
Case Questions
Suggested Resources

Building Networks and Foundations

Introduction
Building and Connecting to Networks
Building the Entrepreneurial Dream Team
Designing a Startup Operational Plan
Summary
Discussion Questions
Case Questions
Suggested Resources

Business Structure Options: Legal, Tax, and Risk Issues

Introduction
Corporations
Partnerships and Joint Ventures
Limited Liability Companies
Sole Proprietorships
Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Mitigating and Managing Risks
Summary
Discussion Questions
Case Questions
Suggested Resources

Fundamentals of Resource Planning

Introduction
Types of Resources
Using the PEST Framework to Assess Resource Needs
Managing Resources over the Venture Life Cycle
Summary
Discussion Questions
Case Questions
Suggested Resources

Next Steps

Introduction
Launching Your Venture
Making Difficult Business Decisions in Response to Challenges
Seeking Help or Support
Now What? Serving as a Mentor, Consultant, or Champion
Reflections: Documenting the Journey
Summary
Discussion Questions
Case Questions
Suggested Resources

Appendix A: Suggested Resources

Entrepreneurial and Small Business Support (General)
Entrepreneurial and Small Business Support (Specific Groups)
Vision Statement, Mission Statement, and Goal Setting
Business Models and Business Plans
Funding, Finances, and Accounting
Legal Issues in Entrepreneurship
Marketing
Pitching
Operational Resources
Research Sources for Demographic and Marketing Data
Tools for Creativity and Problem Solving
Lean Startup and Pivoting
Networking and Trade Organizations

Lab

CCNA 200-301 Pearson uCertify Network Simulator

ISBN: 9781616918378
200-301-SIMULATOR.AB1

Lessons Lab TestPrep AI Tutor

Tracy Accounting Workbook For Dummies, 2nd Edition TK

ACCOUNT-WRKBK.AE1

Lessons Lab

Accounting All-in-One

ISBN: 9781644594490
ACCOUNTS.AE1

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ACCUPLACER For Beginners

ISBN: 9781644595732
ACCUPLACER.AE1

Lessons TestPrep

ACT Prep 2024

ISBN: 9781644594889
ACT-PREP.AE1

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Mastering Active Directory

ISBN: 9781644595909
ACTV-DIRECT.AJ1

Lessons Lab AI Tutor

Advanced Programming in the UNIX Environment

ISBN: 9781644595121
ADV-PROG-UNIX.AP1

Entrepreneurship

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